News
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How to keep flowers fresh: our florist's care routine
The routine we put in every order: flower food, a fresh cut, clean water every 2 days. Plus what roses, peonies, tulips, hydrangeas and flower boxes need.
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Best flowers for a birthday: ideas by person and birth month
Birthday flower ideas for a partner, mom, friend, coworker or him, a birth month flowers chart with honest swaps, and card lines that work.
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Rose color meanings, how many roses to give, and what they cost
What red, white, pink and yellow roses say, what a dozen, 50 or 100 roses mean, and what each size costs and looks like in our shop.
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Christmas flowers by name: what goes into a December bouquet
Red roses, amaryllis, anemones and ilex berries: the Christmas flowers our florist works with in December, what each is called and how long it lasts indoors.
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The story of one anniversary bouquet, and how to choose anniversary flowers
One fall anniversary bouquet, taken apart stem by stem, plus the traditional flower for each anniversary year.
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The best flowers to give, flower by flower
Roses, peonies, tulips, lisianthus, stock and more: how each flower looks in a bouquet, how long it lasts, when it's in season in LA and what it costs.
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Flower arranging tips: how our florist builds a bouquet
How we build a bouquet: the focal flower, color, height, the spiral hand-tie and room to open, shown on three bouquets from our shop.
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How long do flowers last, and how we keep ours fresh
Most cut flowers last 5 to 10 days in a vase. Here is the vase life of 14 flowers, how to spot a fresh bouquet, and how we keep ours...
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How to give flowers: occasions, card messages and etiquette
How to hand over a bouquet, what to send for each occasion, what to write on the card, and how to get flowers into an office or a hospital.